ECOFOLK - Thames Talbot Land Trust Benefit Poster

The event needed a look and feel that motivated people to attend, participate and donate in the interest of making a difference in the cause. I designed a simple typesetting for the main title/event name, and decided that showcasing the actual subject matter - the very 'at-risk' or 'endangered species' that needed protecting - would yield the best possible emotional appeal to perspective patrons, activists and participants. The venue is also historically and culturally significant, not to mention iconic - and using water as a textural element helped fill out the composition and provide space to feature critical information. The first event was held in 2016, and has continued to 2017 with plans to hold it every year.

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